Carpet without a good quality cushion under it is only half a package. If you don’t make a big deal out of cushion, you’re shortchanging your customer on quality and cheating yourself out of your best extra-income potential. There are six facts you need to know and six points you need to make with your customers:

LUXURY: Good quality cushion makes carpet feel richer, thicker, softer and warmer—more luxurious.

QUIET: Good quality cushion makes any room quieter. Weak cushion is unable to keep traffic from causing a noisy clomping sound as footsteps pound against the floor. A substantial cushion softens the blow and makes walking quieter.

RESILIENCE: Good quality cushion acts as a shock absorber when you walk on carpet. A good grade of cushion keeps the heel of your foot from crashing through the carpet and hitting against the floor.

CLEANING: Good quality cushion makes it easier to keep carpet clean by raising the carpet off of the floor and providing air space underneath, so the carpet can “breathe”. When you vacuum, a good cushion lets more air come up through the carpet, carrying more dirt along with it.

INSULATION: Good quality cushion makes any room feel warmer. Working in combination with the carpet, quality cushion prevents heat loss through the floor.

LONGEVITY: Good quality cushion makes the carpet last longer. It protects carpet backing, the material that holds the carpet together. A number of industry studies have shown that quality cushion can increase the useful life of carpet as much as 50%, and even more in some cases. This is the most important point when suggesting an upgraded cushion to your customer.

Every one of these features of good quality cushion is worth working into the sales message. Most people have no idea good quality cushion is so important, but the time you spend educating them will really pay off.

Source: Carpet Cushion Council